EA

Consulting

I help founders and teams sharpen strategy, align messaging, and build motion that compounds.

a. Product Strategy

  1. Why (vision)
  2. What (mission)
  3. How (strategy)
  4. Problem
  5. Solution
  6. Milestones (Roadmap)
  7. Pitch
  8. Story

b. Marketing Strategy

  1. Core Messaging (what does my customer need to believe to buy?)
    1. Prospect’s existing beliefs
    2. Beliefs needed at each stage
      1. Awareness
      2. Consideration
      3. Decision
  2. Inbound fundamentals
    1. Company Purpose
    2. Business goals
      1. Horizon One (70% resources)
      2. Horizon Two (20% resources)
      3. Horizon Three (10% resources)
  3. Buyer personas
    1. Talking to you (included)
    2. Research in your database, talking to your customers (+$100/h)
  4. Buyer’s Journey for Your Business