Consulting
Find the decision underneath the noise.
I work with founders and small teams when the product is promising but its direction, positioning, or next move still feels harder to explain than it should.
Product direction
A strategy people can use
Clarify the problem, vision, strategic choices, solution, milestones, and story so the team can make consistent decisions without another presentation.
Positioning and messaging
A story customers can follow
Connect customer beliefs, the buying journey, company purpose, and business goals into clear language for awareness, consideration, and decision.
Work plans
a. Product Strategy
- Why (vision)
- What (mission)
- How (strategy)
- Problem
- Solution
- Milestones (Roadmap)
- Pitch
- Story
b. Marketing Strategy
- Core Messaging (what does my customer need to believe to buy?)
- Prospect’s existing beliefs
- Beliefs needed at each stage
- Awareness
- Consideration
- Decision
- Inbound fundamentals
- Company Purpose
- Business goals
- Horizon One (70% resources)
- Horizon Two (20% resources)
- Horizon Three (10% resources)
- Buyer personas
- Talking to you (included)
- Research in your database, talking to your customers (+$100/h)
- Buyer’s Journey for Your Business
A practical engagement
Start with the smallest useful scope.
We begin with the decision you need to make, review the material that already exists, identify the gaps, and turn the result into a concise working document. If the first piece is useful, we can continue; if not, the work still stands on its own.